Created to show off Estée Lauder’s new lip color, Hiro focused on the model’s lips and instructed her how to languorously release a puff of smoke from her mouth.
Maria Beadeux, New York, negative 1974; print 2011. Hiro (American, born China, 1930). Chromogenic print. The J. Paul Getty Museum. Purchased with funds provided by the Photographs Council. © Hiro